Testimonials, by trade

Exalted works the same way whatever you do: one link out, approved testimonials on your website. What changes from trade to trade is the asking. A plumber’s best moment is the dry floor. An accountant’s is the week after filing, when the relief is real.

Each of these 60 pages is written for one trade. It covers why reputation decides who gets hired in that line of work, the moment a client is most willing to write something, the questions that get a specific answer instead of “great service”, and a text you can send.