How many roofing testimonials do I need?

A buyer usually collects several quotes and looks up each company. Four or five detailed ones cover most of what they wonder. Include at least one small repair and one full replacement, since a homeowner with a single leak does not picture themselves in a big job.

When do I ask if the job takes several days?

After the final walk of the yard, not when the last shingle goes down. By then the customer has seen the cleanup, which people mention more than the roof itself. If weather stretched the job, wait until the day it actually ended.

What if the customer writes about the delay?

Keep those. A customer who says rain pushed the job back two days and you called each morning is telling buyers how you act when the schedule slips. Nobody expects a roof to go up without weather getting a vote.

Should insurance work come up in a testimonial?

Often, and it helps to invite it. Many people pick a roofer mainly for how the claim went. A line such as "he met the adjuster on the roof" answers a question buyers seldom say aloud.

roofers

Testimonials for roofers

Win the roof decision they make once a generation.

A roof is a five-figure decision made once a generation, usually under time pressure from a leak. Buyers read everything they can find before they call.

Right below is the text I would send a client, ready to copy.

Start freeNo card needed. Cancel whenever.

A text you can send

The text I would send after a good job

The afternoon the crew drives off and the last bag of debris is gone.

Hi Joyce, it's Dave at Ridgeway Roofing. The gutters are cleared out and the crew has gone. Would you tell me in a sentence or two what decided it for you and how the week went? It goes on my website, and this link is all you need: [your link]

Swap in your own names. The link comes from your dashboard.

Roofer testimonial examples

The kind of thing roofers collect with Exalted. Each one is invented and labelled as an example.

Example

Three quotes, and theirs was the only one that walked me through what they found in the attic. Storm pushed us back two days and they called every morning with an update.

Priya S. · Homeowner

Example

After the hailstorm the adjuster sent us a very low number. He photographed every damaged shingle with a chalk mark on it and sat in on the second call. The revised claim came back nearly double.

Gwen A. · Homeowner

Example

Nobody else would bid the flat section over our fellowship hall. He tarped it the first night and finished the week before Easter. The children's drawings on the wall below never got so much as a speck of dust.

Frank O. · Church trustee

Example

I ran a magnet over the lawn after the tear-off because a neighbor told me to. It found two nails, and he was back that afternoon to go over the whole yard again.

Bev L. · Homeowner

Nobody sees the top of their own roof, so buyers trust what they can check from the ground: a chalk mark on a shingle, or a phone call the morning after rain. Comments built on those read like a witness statement.

How it works

1
Share one link
You get a single link. Send it by text or email to a client whose work went well.
2
They write it, in a minute
No account and no app to download. They rate you and write a couple of lines.
3
You approve what appears
Nothing is public until you say so. Approve the good ones and they appear on your website automatically.

When to ask

When the dumpster leaves and the yard is clean. Clients notice the cleanup as much as the roof.

The single biggest reason roofers have no testimonials is that nobody asks while the work is still fresh, not that clients are unwilling.

Questions that get a real answer

“Please leave a review” produces “great service”, which persuades nobody. Ask something specific instead:

What convinced you to choose us over the other quotes?
How did we handle the weather delays?
How did the site look when we left?

Or an email

For insurance-claim jobs, once the final payment has cleared.

Subject: Your roof, and a small favor

Hi Kevin,

Your final payment came through, so the claim is closed on my end. Thank you for putting up with the two rain days.

I am collecting comments from past customers for my website. How did my estimate compare with the adjuster's, and did anything about the process surprise you? A few honest sentences is plenty.

Homeowners in the middle of a claim look for someone who has already been through one. Here's the link: [your link]

Best, Dave

Swap in your own names and the details of the job. The link comes from your dashboard.

Where people check a roofer first

Google Business Profile
What people search after a storm, or after a stain appears on the ceiling. Photos of finished ridge lines and the count of stars decide who gets the first phone call.
Better Business Bureau
Older homeowners and anyone helping a parent look here for complaints. A resolved complaint with your reply on it can help more than an empty file.
Shingle maker dealer locators
Customers who want a manufacturer warranty check whether the maker lists you. It confirms your certification and tells them nothing about how you treat a lawn.
Storm-damage threads on Facebook
After hail, a local post asking who is honest turns into forty replies in an evening. Contractors from three counties away also post there, so a real customer naming you carries weight.
Your own website
The hail claim story sits best here, with the chalk marks and the revised number. It is the one page where you decide which customers speak for you.

Questions roofers ask

How many roofing testimonials do I need?: A buyer usually collects several quotes and looks up each company. Four or five detailed ones cover most of what they wonder. Include at least one small repair and one full replacement, since a homeowner with a single leak does not picture themselves in a big job.
When do I ask if the job takes several days?: After the final walk of the yard, not when the last shingle goes down. By then the customer has seen the cleanup, which people mention more than the roof itself. If weather stretched the job, wait until the day it actually ended.
What if the customer writes about the delay?: Keep those. A customer who says rain pushed the job back two days and you called each morning is telling buyers how you act when the schedule slips. Nobody expects a roof to go up without weather getting a vote.
Should insurance work come up in a testimonial?: Often, and it helps to invite it. Many people pick a roofer mainly for how the claim went. A line such as "he met the adjuster on the roof" answers a question buyers seldom say aloud.

Every testimonial Exalted publishes is written by a real person and approved by the business owner.

Your reputation, as a ladder

Each approved testimonial moves you up a tier, so you have a reason to keep asking. Visitors see the tier and know how established you are.

Friendly1+ approved

Honored5+ approved

Revered15+ approved

Exalted30+ approved

Pricing

Starter is $9 a month or $85 a year. Pro is $19 a month or $180 a year. Both are free until your fifth testimonial, and neither asks for a card to begin.

See what is in each plan

Worth reading before you ask

More on the blog. If you ask for Google reviews too, the free Google review link generator and the review request templates need no account. If you want a client quote as a picture to post, I made a free testimonial image maker.

Start collecting this week

Set up a link in about five minutes and send it to the last client who thanked you.

Start free