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How to ask for testimonials, what to ask for, and what to do with them once you have them. Written for people running a business, not for marketers.
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What a September rate hike does to the quotes you sent in May
The Fed chair spent Friday hinting that rates might go up instead of down. What that does to the estimates your customers have been sitting on since spring, and the one call worth making this week.
· 7 min read
What ninety dollar oil has to do with your testimonials
A war most of us cannot find on a map is sitting on your fuel bill, and it is quietly changing how your customers shop. The part you can do something about.
· 6 min read
What to do when a client leaves you a bad review
Your first instinct is to explain yourself. Why that loses, what to write instead, and the one thing that fixes it over time.
· 5 min read
Google reviews vs testimonials: why you want both
They do two different jobs, one gets you found and one closes, and there is a way to ask for both without wearing your clients out.
· 6 min read
How to ask a client for a testimonial without feeling weird about it
The ask is the whole problem. The wording that works, when to send it, and why most requests get ignored.
· 5 min read
Why fake testimonials are obvious, and what they cost you
Invented reviews are easier to spot than people think, and the damage is worse than having none at all.
· 4 min read
Where to put testimonials on your website
A dedicated testimonials page is the least effective place to put them. The spots that change minds are next to the price, the promise and the button.
· 4 min read