Free tools

• Google review link generatorPaste your Place ID and get the link that opens Google's review box. It also makes a QR code for your invoice.
• Review request templatesNine texts and emails to ask for a review, including one for the job that went sideways.
• Testimonial image generatorPaste what a customer said and download a square image to post on Instagram or Facebook.

What they are for

The first two are about Google reviews, because that is where most people check a small business before they call. The link generator turns your Google Business Profile into a short link and a QR code that open the review box directly, so a happy customer never has to search for you first. The templates are the words to send with that link, by text or by email, while the job is still fresh.

Testimonials are a different thing: a customer’s words on your own website, where you choose which ones appear. That is what Exalted does. If you are deciding where to start, the post on Google reviews and testimonials explains what each one is good for, and how to ask a client for a testimonial has the wording for the second. Once you have a good one, the image generator turns it into a square you can post on Instagram or Facebook.

There is also a page for each of 60 trades on when to ask and what to send, since the right moment for a plumber is not the right moment for a tutor.