Does the season I ask in matter?

Ask on the day of the call, whatever the month. A July cooling job reads vividly in July and vaguely in November. Your slow months are when people compare installers, so summer comments already on the page work for you then. Winter furnace ones do the same for the other side of the year.

What if the customer says the price felt high?

Those can be among the most useful. Someone who writes that the repair cost more than expected, but you showed them the cracked heat exchanger, answers the fear that techs upsell. Whether it goes on your page is your call.

Should the tech ask, or the office?

The tech, in person, while the customer is relieved and standing right there, with the text following from the office that evening. People answer someone they have just met far more readily than a company name.

Do commercial customers belong next to homeowners?

A couple do. Homeowners reading them learn that a business with paying commercial accounts shows up when it says it will. Keep most of the page residential, because that is who is searching. Property managers tend to be blunt and specific, which reads well.

HVAC technicians

Testimonials for HVAC technicians

The first call of the hottest week.

Your busiest weeks are the ones where every competitor is also booked. The name people call first is the one with recent proof attached.

Right below is the text I would send a client, ready to copy.

Start freeNo card needed. Cancel whenever.

A text you can send

The text I would send after a good job

Once the air has been cold for an hour and the customer has confirmed it.

Hi Mrs. Alvarez, this is Tom from Cedar Ridge Heating and Air. Good to hear the AC is blowing cold again. Could you write a couple of lines for my website about how long it had been acting up and how the visit went? No login needed: [your link]

Swap in your own names. The link comes from your dashboard.

HVAC technician testimonial examples

The kind of thing HVAC technicians collect with Exalted. Each one is invented and labelled as an example.

Example

First company that didn't immediately tell me I needed a whole new unit. Replaced a capacitor, charged me for a capacitor, and it has run fine all summer.

Ken A. · Homeowner

Example

The furnace quit on the coldest night of the year. He got here at ten and had heat back by eleven with a part from his truck. The next morning he called to ask whether the house had held its temperature.

Yolanda P. · Homeowner

Example

I manage an office building with four rooftop units. He wrote out a maintenance schedule with the filter sizes listed, and none of the units has failed in the two summers since.

Hal N. · Property manager

Example

We were told the upstairs needed a bigger air conditioner. He measured the ducts instead, found a run that had come loose in the attic and reconnected it. The bedrooms are finally cool at night.

Sung-min L. · Homeowner

Each one is tied to a temperature and a single cause a reader can picture: a part from the truck or a loose duct. A person searching in a heat wave wants proof that you find the real fault instead of selling the biggest unit.

How it works

1
Share one link
You get a single link. Send it by text or email to a client whose work went well.
2
They write it, in a minute
No account and no app to download. They rate you and write a couple of lines.
3
You approve what appears
Nothing is public until you say so. Approve the good ones and they appear on your website automatically.

When to ask

At the end of a service call, once the house is cool again.

The single biggest reason HVAC technicians have no testimonials is that nobody asks while the work is still fresh, not that clients are unwilling.

Questions that get a real answer

“Please leave a review” produces “great service”, which persuades nobody. Ask something specific instead:

How long had the problem been going on?
Did we explain the options without pushing the expensive one?
How is the system running now?

Or an email

For maintenance-plan customers, after the spring or fall visit.

Subject: Your spring tune-up

Hi Helen,

Your tune-up is finished and the system is running well. I swapped the filter and wrote the readings on the tag by the furnace so we can compare them next year.

Plan customers know my work better than anyone. Would you write a few sentences about what the yearly visit is like? People deciding whether to sign up read those closely.

There's no account to set up: [your link]

Thanks, Tom

Swap in your own names and the details of the job. The link comes from your dashboard.

Where people check a HVAC technician first

Google Business Profile
During a heat wave people search "AC not cooling" and filter by who is open now. Recent comments from the past week matter more than the total count.
Utility rebate contractor lists
Homeowners planning a heat pump check the power company's approved installer page. Being listed gets you into the running, and comments on your site decide the rest.
Reddit's r/hvacadvice
Some homeowners post the quote they received and ask whether it is fair. They then look up the company that wrote it, and your name gets searched.
Brand dealer locators
A buyer replacing a whole system starts on the brand's site to find local dealers. The dealer page has your address and no opinions about you.
Your own website
The loose duct in the attic is the story worth putting here, in the homeowner's own words. Comments about honest repairs are what they came to find.

Questions HVAC technicians ask

Does the season I ask in matter?: Ask on the day of the call, whatever the month. A July cooling job reads vividly in July and vaguely in November. Your slow months are when people compare installers, so summer comments already on the page work for you then. Winter furnace ones do the same for the other side of the year.
What if the customer says the price felt high?: Those can be among the most useful. Someone who writes that the repair cost more than expected, but you showed them the cracked heat exchanger, answers the fear that techs upsell. Whether it goes on your page is your call.
Should the tech ask, or the office?: The tech, in person, while the customer is relieved and standing right there, with the text following from the office that evening. People answer someone they have just met far more readily than a company name.
Do commercial customers belong next to homeowners?: A couple do. Homeowners reading them learn that a business with paying commercial accounts shows up when it says it will. Keep most of the page residential, because that is who is searching. Property managers tend to be blunt and specific, which reads well.

Every testimonial Exalted publishes is written by a real person and approved by the business owner.

Your reputation, as a ladder

Each approved testimonial moves you up a tier, so you have a reason to keep asking. Visitors see the tier and know how established you are.

Friendly1+ approved

Honored5+ approved

Revered15+ approved

Exalted30+ approved

Pricing

Starter is $9 a month or $85 a year. Pro is $19 a month or $180 a year. Both are free until your fifth testimonial, and neither asks for a card to begin.

See what is in each plan

Worth reading before you ask

More on the blog. If you ask for Google reviews too, the free Google review link generator and the review request templates need no account. If you want a client quote as a picture to post, I made a free testimonial image maker.

Start collecting this week

Set up a link in about five minutes and send it to the last client who thanked you.

Start free