Google review link generator
Paste your Place ID and get the link that opens Google's review box, plus a QR code for your invoice. Free, and nothing to sign up for.
Free tool
Where to find your Place ID
The fastest way is the link Google already made for you. Sign in to the Google account that manages your Business Profile, search your own business name on Google, and in the panel that appears look for the button that says Ask for reviews. It copies a short link that starts with g.page/r/. Paste that above and you are done.
If you would rather use the Place ID itself, Google’s Place ID finder has a search box halfway down the page. Type your business name, click the right result, and copy the ID it shows, which usually starts with ChIJ.
A Google Maps share link will not work here. Those links point at the map pin, not the review form, and the ID is not inside them.
What to do with the link
Send it once, the same day, to the customer whose job went well. The text above is a starting point; change it until it sounds like you. Send it soon after the job, because a request three days later is easy to ignore. The QR code is for the moments when you are standing in front of them: on the invoice, on the card you leave on the counter, on the back window of the van.
Do not offer anything in exchange for a review. Google removes reviews it thinks were paid for, and a business that gets caught can lose the whole profile. Asking is fine, and so is asking everyone. Paying is not.
What the link does not do
A Google review lives on Google. It helps somebody who is already comparing you with the roofer two towns over, and it does nothing for the person who has landed on your own website and is deciding whether to call. That page still says whatever you wrote about yourself.
I built Exalted for that second problem. A Google link sends the customer to Google. Mine sends them to a short form, and what they write goes on your own website once you approve it. It is from $9 a month after a free two weeks, and if you are already sending the Google link, it goes in the same text. The generator on this page stays free either way.