Turn a testimonial into an image you can post
Paste what a customer said, add their name and your business, and download a square image for Instagram or Facebook. Free, and nothing to sign up for.
Free tool
Which testimonial to post
The one with a detail in it. “Great service, would recommend” could be about anyone, and people scrolling past can tell. “Picked up on the second ring at 11pm” could only be about you, and it answers the question the next customer has before they call. If the best line is buried in a long message, trim to it. Cutting is fine; changing their words is not.
Shorter is better, too. Under about 200 characters the words stay large enough to read on a phone without tapping, which is where nearly everyone will see it.
Ask before you post it
A customer who wrote you a nice message did not necessarily agree to see it on Instagram. Ask, and ask how they want to be named: most people are happy with a first name and an initial, and some would rather it said “a homeowner in Riverside”. Keep the reply.
And only post what a real customer really said. The FTC’s rules on testimonials cover social media as much as your website, and a made-up one can get a business in real trouble. It is also easy to spot.
Where the next one comes from
Making the image takes a minute. Having a testimonial worth posting is the hard part, and that comes from asking the customer while the job is fresh, in words that get more back than “great job”. The post on how to ask a client for a testimonial has the wording to send.
I built Exalted to collect those testimonials. It is from $9 a month, with two weeks free. The image maker on this page stays free either way.